Why We Invested In Passtur

Brett Calhoun
Redbud VC
Published in
2 min readMay 12, 2022

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Reach out to Brett Calhoun, Managing Director & GP at Redbud VC, at brett@redbud.vc to learn about Redbud, and subscribe to our newsletter here.

💡 Passtur is building a better way to bring food & beverage to everyone. Through decentralized, highly accessible, affordable food production, Passtur is changing how food is bought & sold. Brands will no longer be constrained by antiquated manufacturing and distribution structures, and with that, food and beverage will become good for everyone.

Investment Premise

In recent years, consumer demand for increased quantity and variety of food & beverage options has skyrocketed — driving a $5.9T industry. At the current pace, the food & beverage industry will require 45% more energy to meet agricultural demand alone. In addition, there is an expected labor shortage of 2.1M manufacturing workers by 2030. To sustainably support our vast and rapidly growing population’s needs, the future of comestible manufacturing must be autonomous.

Alex Bromage, the CEO/CTO & Founder of Passtur, is pioneering autonomous, modular, and decentralized factories for the food & beverage industry. Passtur’s manufacturing system can sustain 10x more SKUs per square foot of production, decreases overhead by at least 60%, and cuts opex by 90% when compared to today’s plants.

Beyond the numbers, Redbud VC invested in Alex, a veteran engineer who has a unique insight into food & beverage manufacturing. After listening to pain points from customers for over 15 years at Tetrapack, Alex used his unrivaled intellectual curiosity and focus to start Passtur. His superpower is staying disciplined and executing in the face of financial constraints and operational complexity. Redbud’s hope is that empowering Passtur with capital will unlock Alex’s intended impact on the future of food and humanity in a big way.

Reach out to Brett Calhoun, Managing Director & GP at Redbud VC, at brett@redbud.vc to learn about Redbud, and subscribe to our newsletter here.

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Brett Calhoun
Redbud VC

Managing Director & GP @ Redbud VC. If you're building a tech company, reach out at brett@redbud.vc