Best Digital Signage Software Solutions in 2024

If you walk across a mall or an airport today, you will see several eye-catching digital screens displaying a variety of content. Be it a TV playing a fashion ad or an electronic menu board outside a food court, these screens have become an important part of how businesses communicate with customers.

You don’t even have to go to a mall; you can just drive on a major street in your city, and you will come across frequent digital billboards. These multimedia electronic screens attract consumers more effectively than static billboards or printed posters.

Businesses can showcase fast-paced brand videos, commercials, animations, and product simulations on them. Such screens are broadly called digital signage. Businesses can efficiently and successfully manage and show their information by using the Best Digital Signage Software.

What is Digital Signage?

All display technologies such as LED, LCD, and OLED screens used to show dynamic digital content are called digital signage. Together, three major components make digital signage functional.

First is the hardware used for display, comprising the different screen technologies mentioned above, other mounts, TVs, kiosks, etc. Next is the content displayed. Digital signage has continually evolved to support more content types and accommodate more on-screen centimeter space.

Lastly, digital signage software manages, deploys, and schedules the displayed content. There are multiple software options in the market, catering to the diverse requirements of businesses and enabling them to leverage digital signage as an engaging and interactive touchpoint with customers.

Where is Digital Signage Used?

• Outdoor displays and kiosks
• Self-checkout stations
• Maps and directions (Wayfinding)
• Public information
• Advertising
• Menu boards
• Entertainment centres
• Displaying product information

Benefits of Digital Signage Solutions

• Reduced operational costs — Digital signage improves operational efficiency by eliminating the need for printing. Products and services are becoming more dynamic, and printing new material with every change or update consumes more physical and monetary resources. Conversely, messages can be updated quickly, accurately, and remotely on digital signage.
• Versatile Content — The visual appeal of digital signage captures customer’s attention faster and retains it for longer. They enable customers to consume versatile content as businesses can use the same screens to show hundreds of content types like images, audio, video, text, graphics, etc.
• Increased revenue — A combination of captivating moving elements, vibrant animations, images, and audio influence people’s purchase decisions. With most buying decisions being made at the point of sale, positioning vibrant digital signage outside retail stores and restaurants can help boost sales.
• Content Scheduling — With digital signage software, businesses can create and schedule content in advance. They can organize a vast load of content in a content planning calendar provisioned by such software. Moreover, digital signage options make simultaneous content delivery to multiple screens convenient.

Top Digital Signage Software in 2024

1. Scalefusion

Scalefusion is the chosen Unified Endpoint Management software for over 8000 companies worldwide. With a wide range of features, it provides a one-stop solution for enterprises across industries to manage devices and endpoints easily. The company prioritizes a customer-centric approach and continually updates its features to meet changing business needs.

In addition to this, Scalefusion offers powerful digital signage kiosk software that aims to simplify business operations and create engaging customer experiences. The software enables businesses to push content to enrolled digital screens and allows remote management and control through a host of UEM features. With Scalefusion, you can manage your digital signage and control the digital displays.

Key Features:

• Content management
• Peripheral Control
• Remote mirroring and troubleshooting
• Device security features
• Landscape mode
• Over-the-air enrollment
• Single app kiosk mode
• Inventory monitoring

Pros:

• Suitable for Android, Windows, macOS, and iOS
• Flexible pricing catering to unique business needs
• Supports multiple file formats such as PNG, JPEG, JPG, GIF, and MP4 files on devices
• Multiple physical and remote enrollment methods
• Excellent customer support

Cons:

• Doesn’t support ChromeOS
• Digital signage management is available as a bundled feature

Pricing:

• Starts at $2 per device per month (billed annually)
• Free 14-day trial available

2. OptiSigns

OptiSigns is a cloud-based digital signage platform. It enables businesses to create and manage content on any screen or TV easily. It aims to transform electronic displays into a powerful engagement tool. It is used by notable companies worldwide in industries ranging from assisted living, retail, and restaurants to financial services. OptiSigns offers a wide variety of hardware and operating system choices.

Key Features:

• Designer app for easy content creation
• Integration of multiple apps, such as Canva
• Customizable workflow options
• Online Editor
• Multi-user permissions
• Multi-screen zones
• AI-enabled real-time data censoring
• Monitoring, analytics, and security alerts

Pros:

• Simple and quick setup
• Creative free templates
• Easy navigation
• Professional back-end platform

Cons:

• App stability issues
• The Online Signage Editor can be difficult to use
• Glitching in the Visual Editor function

Pricing:

• The Standard package starts from $10 per screen per month
• 14-day free trial available

3. Spectrio

Started in 1986 as Conquest Communications, Spectrio has grown to become a leading customer engagement company. It focuses on creating digital signage and supporting solutions. Its goal is to concoct the perfect blend of sight, sound, and feeling to create memorable customer interactions. Spectrio’s solution and features are also highly customizable to cater to businesses of different sizes and various industries.

Key Features:

• Live content deployment
• DIY developer kit
• Content management
• Device monitoring and performance analytics
• Internal dashboards
• Interactive kiosk displays

Pros:

• Simple configuration
• Engaging default app-based content

Cons:

• Cannot easily swap out display items in bulk
• Device connectivity issues
• Issues with cloud server performance

Pricing:

• Free trial and demo available
• Flexible pricing, available on request on the company’s website

4. Telemetry TV

Telemetry TV is an intuitive cloud digital signage software and dashboard platform. It offers several features and integrated apps that make it easy to broadcast attractive content on digital screens. Popular brands from around the world use Telemetry to manage their digital signage. The company has also developed a comprehensive and secure operating system specifically for digital signage called TelemetryOS.

Key Features:

• 70+ turn-key apps
• Content scheduling
• Programmatic advertising
• Webshots — an app to create custom workflows
• Automatic provisioning
• Uptime reporting
• Works offline
• Identity management

Pros:

• Support Android, Apple, Chrome, Windows
• Easy and intuitive to use
• Quality output
• Makes communication between different work sites convenient

Cons:

• Cannot view entire playlist in grid view
• Lack of control over the availability of licenses
• Slide transitions can improve
• Frequent disconnections

Pricing:

• Entry-level plan starts from $8 per device per month
• Free trial available

5. Yodeck

Started in 2015, Yodeck is a digital signage software company. Its objective is to leverage technology to provide a professional digital signage solution at an affordable cost. It wants to help businesses connect with customers by harnessing the full potential of their screens. Presently, Yodeck is used by over 5000 businesses and 300 reselling partners worldwide. It’s a behind-the-screen force for tens of thousands of screens globally.

Key Features:

• Image, audio, video, web page, and document display
• Total remote screen management
• Intuitive scheduling
• Auto-upgrades and remote support
• Secure lockdown and 2-factor authentication
• Extensive playlist features
• Restrict access to users

Pros:

• Supports a wide range of apps and media players
• Stable performance
• Cost-effective
• User-friendly publishing dashboard

Cons:

• Limited built-in plugins
• Customer service isn’t comprehensive
• No location-based auto-translations
• Issues with Microsoft 365 integrations and apps

Pricing:

• Free use for one screen forever
• Basic plan starts from $8 per screen per month
• Free trial and demo are available

The Bottom Line

Businesses are increasingly shifting from traditional print boards to digital signage for several reasons. They undeniably lead to better customer experiences and impactful communication. Digital signage host multiple content types, can be managed remotely, is aesthetically pleasing, and add more appeal to the overall branding.

However, the performance of digital signage, especially for large enterprises, depends on the software used for its operation and management. Therefore, the decision to choose a compatible solution for your business can have a significant impact on your operational efficiency, marketing efforts, and revenue. It is also an investment, and making a suitable choice from the diverse options present in the market is quite a task.

Analyzing the features, pros and cons, free trial, and pricing of multiple digital signage software can help simplify this decision. We hope this article is a good starting point for discovering the best digital signage software for you!