AI in SEO Content Creation & Optimization — An Ultimate Guide [With Use Cases + Examples]

AI SEO, a popular term in SEO, refers to Artificial Intelligence to guide search engine optimization (SEO) strategies to gain better rankings and organic reach.

Nowadays, almost every company is leveraging AI technology in one way or another.

But the most widely accepted usage of AI has been seen in content creation for a company’s website or social media channels.

In this post, we’ll guide you in implementing AI in content creation and optimization. In addition, we will share some use cases and examples.

What is AI?

AI is an umbrella term that covers different technologies like machine learning, computer vision, natural language processing (NLP), and more.

Statistically, 30% of AI users mentioned an increase of 6–10% in revenue after implementing AI technology. As of 2022, more than 35 percent of companies report using AI in their business.

What is AI SEO, and why is it important?

AI SEO, also called AI-powered SEO, refers to using artificial intelligence to guide search engine optimization of a web page or website to enhance rankings and organic traffic.

AI is now a key component of major search engines, such as Google’s RankBrain. Since 2015’s announcement by Google that they would use RankBrain (an artificial intelligence system to process search results), the SEO community has been discussing how AI will impact the industry.

AI SEO: 5 Ways AI can help you improve your website ranking

Here are the top 5 ways in which AI can help you improve your website ranking:

Perform content audit and identify opportunities using AI SEO

A content audit helps you identify opportunities to improve the overall website optimization.

With an AI audit tool, you can pinpoint whether the content is effective or not. And if it’s not effective, the tool will automatically provide suitable corrections.

Generate SEO content outline using AI

With the help of AI-based tools, it’s quite easy to develop an SEO-optimized content outline.

For example, Scalenut designs solid outlines with the help of its guided workflow. It analyzes the top 30 trending URLs to develop a well-researched SEO outline.

Streamline content planning and creation using AI SEO

Topic clusters help build topical authority, which helps with good rankings on search engine result pages (SERPs).

Scalenut’s Topic Cluster Generator makes the entire content planning and creation process easier. Topic clusters are pages that support and empower your pillar page.

Optimize your content for SEO using AI

AI SEO enables you to create more insightful and engaging content. It optimizes content using AI SEO tools for SERPs.

With AI in SEO, you can:

• Create topic clusters.
• Use keywords and LSI keywords appropriately.
• Know the optimum length of your content.

Do quality checks and humanize your content with AI guidance

AI tools like Grammarly can easily automate proofreading to get high-quality, error-free content. The biggest benefit of error-free content is that it boosts trust between you and your audience.

Most importantly, if you are using AI technology to create content, make sure the content sounds human. You can read this blog to learn how to humanize your content.

So, are you ready to start your AI SEO journey?

If you want to gain more insights on how AI SEO is impacting content creation, read our complete blog, “AI in SEO Content Creation & Optimization — An Ultimate Guide [With Use Cases + Examples].”

In this blog, you will get to learn:

• What is AI technology
• Meaning of AI in SEO
• Why is AI in SEO important?
• Ways AI can help you improve your website ranking (Top seven)