Content Strategy vs Content Marketing: Key Differentiators You Should Know
A content marketing strategy allows organizations to leverage these stages of the sales funnel to their advantage. Here, the content remains centerstage, conveying the vision of the brand and allowing customers to understand the product completely before making a decision.
Some examples of good content marketing are:
- Infographics: A visual representation of the data that helps with enhanced engagement for the audience.
- Ebooks: Often linked to a landing page, a classic form of content marketing that helps in lead generation.
- Whitepapers: A similar format to ebooks, but often shorter and conveying the technical aspects of products or services.
- Articles/blogs: All-time, classic articles that constitute one of the best ways to engage audiences.
Now that we know the examples of content marketing, let’s discuss some significant differentiators between Content Strategy and Content Marketing
