Copywriting vs. Content Writing

It is common to confuse the terms “copywriting” and “content writing” as they are almost synonymous and often used interchangeably. However, copywriting and content writing are two different processes that serve different purposes.

So, what are the main differences between copywriting and content writing? What is their connection? How do they help in SEO?

Both copywriting and content writing involves:

• In-depth research to identify topics that website visitors are bound to find beneficial or entertaining.
• Targeting a particular group of website visitors depending on the topic.
• Conveying a piece of information in the most relevant, engaging, and action-driven manner.
• Writing a standard, business-level quality of engaging content.
• Bringing about a constructive understanding of the brand that website visitors can strongly associate with.

The above mentioned are the similarities between copywriting and content writing. To know the difference between them, click here.