Nofollow Links: What They are & How to Use Them for Organic SEO

Link building is an essential step for any site looking to rank higher on search engine results pages (SERPs). However, not all links are created equal. There are two types of links. Those that are nofollow links can have a much less visible impact on a site’s ranking than dofollow links. This blog provides an overview of a nofollow link, why they’re important, and how to use them for organic SEO. Keep reading to learn more!

What is a Nofollow Link?

Nofollow links are the type of links that don’t share Page Rank with the source of information. This means that the nofollow link attribute won’t help the source website rank higher in search results. However, nofollow links are still important for organic search engine ranking.

Without a healthy backlink profile, you may be subject to Google penalties, and your site’s ranking might be compromised. So, webmasters should use nofollow links appropriately to help your site rank higher in search engine results pages (SERPs).

Nofollow links were created to combat spam posting on websites. Earlier, spammers would comment on as many blog posts as they could find and increase their domain authority without adding valuable content. Comment spam was prevalent in the SEO industry before the nofollow attribute came along.

Thanks to nofollow, the world of SEO is a safe place for good quality content today.

Common Nofollow Links

You might have already used nofollow links without knowing. On the surface, they are exactly like dofollow links (links that share link juice), but there is a vast difference between them.

Here are a few examples of nofollow links you might have come across before:

• Blog comments: When you comment on a blog and link back to your website, enticing readers with more information on the topic.
• Social media posts: When you share your content on social media channels like Twitter, Facebook, and LinkedIn.
• Links embedded in community forums: When you share your website’s link on community forums like Quora, Reddit, Github, Medium, etc.
• Press releases: When you get a link from press releases.

Almost all user-generated content on the internet has a nofollow attribute.

When to Use rel=”ugc” and rel=”sponsored”

There are occasions when rel=”ugc” and rel=”sponsored” links should be used on a website. These attributes can help improve your site’s organic search rankings and identify the origin of different links on your website.

Use the UGC rel attribute when linking back to user-generated content. It could be a social media post or community forum response. You can use this link attribute as long as it is user-generated content.

Use the sponsored rel attribute when linking back to a sponsored piece of content. Something that is being actively promoted by you or the source website. The sponsored link attribute is a popular way of endorsement on the internet.

Why Nofollow Links are Important for SEO

Nofollow links are important for organic search engine optimization (SEO) because they can improve your website’s link profile. This can help reduce spammy links from appearing on your page and prevent accidental clicks on them. By adding nofollow tags to your links, you reduce the chances of Google penalties for malpractice, such as buying/selling links.

Additionally, nofollow links are important for SEO because they can bring in a lot of referral traffic from different websites such as Quora, Reddit, LinkedIn, etc.

So, why not get started today and add nofollow links to your link profile? It’s the best way to ensure you’re doing everything possible to improve your website’s ranking and ranking potential.

How About No Links?

It is simply not possible to have no links on your website. You will have to have internal linking at least for easy navigation. Ask any marketer and they would tell you the importance of a healthy link profile. Marketers and site owners that understand the key metrics of SEO know the importance of links.

The internet is all about showcasing your expertise, establishing authority, and gaining visitors’ trust. To do this, you would want to include facts, figures, and actionable insights on your website, and to prove the validity of your content, you must hyperlink to your source.

How to Use Nofollow Links for Organic SEO?

Nofollow links are a great way to improve organic search engine ranking for your website. They are links that do not pass the link juice test and are placed on a blog post or article to make it easier for search engine crawlers to ignore them. To effectively use nofollow links for organic SEO:

• First, find the right audience that is interested in your industry niche.
• Next, select topics that are relevant to your products and services.
• Finally, offer value in your content when you post on websites.
• Make sure to link back to your website at the end of your content.

When used wisely, nofollow links are an important source of referral traffic. This is a good first step if you are a beginner in SEO.

Conclusion

Nofollow links are important for organic search engine ranking because they help reduce the link juice of a page. Knowing when and how to use nofollow links can protect your ranking and improve your site’s visibility. We hope the information in this blog helps you enhance your SEO efforts. Make sure to check out our blog for more information on nofollow links and how they can benefit your SEO efforts!