SEO Guide: You need to know
Difference between SEO copywriting, SEO content writing, and SEO article writing
Have you ever wondered if there is a difference between SEO content writing, SEO copywriting, and SEO article writing?
These three types of writing are often misunderstood in the world of SEO (Search Engine Optimization) and used interchangeably. However, there are significant points of distinction between the three that sets them apart.
SEO Content Writing
SEO content writing refers to the technique of driving organic traffic to a website by creating high-quality, keyword-focused content, including blogs, articles, social media posts, newsletters, etc., that ranks well in search engines.
Writing SEO content is highly crucial as search engines like Google seek relevant information that informs, entertains, educates, and/or solves an issue for website visitors.
Good SEO content helps content marketers improve the organic visibility and SERP rankings of their business websites and the content.
An SEO content writer is familiar with SEO and knows how to write SEO content for websites that are compelling, informative and relevant to online users’ search queries.
SEO Copywriting
In general, copywriting is a type of writing used to persuade readers to take the required action like buying a product, subscribing to a list, or any other action that will benefit your business and its customers.
SEO copywriting is the art and practice of planning and writing helpful, valuable, and engaging content that targets specific keywords so that people will readily share it on social media platforms, like Instagram, Facebook, etc.
While writing copy, SEO copywriters evaluate keyword density and prominence, tone, style, and readability of the content. This improves the authority and relevance of your copy as well as its Google SERP ranking for the keywords you select.
The main difference between an SEO copywriter and a regular content writer is that the former knows how to develop material that improves your search engine rankings without being spammy. While the focus of SEO content writing is to drive visitors to your site, SEO copywriting, on the other hand, focuses on converting that traffic into sales.
SEO Article Writing
SEO-based articles refer to all the online content posted and published on your website as a separate page with its unique uniform resource locator or URL.
SEO article writing is an important skill to create high-quality articles that educate, inform, teach, or entertain your target audience.
An SEO article is optimized for search engines in order to improve its chances of appearing on the first page of search engine results.
Summing it up
we must note again that content writing, SEO copywriting, and SEO article writing are all valued equally in the commercial digital marketing world. For this reason, it is important for newcomers to the digital marketing and advertising sectors to understand the differences between these three forms of writing.
Furthermore, if you are a business person, knowing the differences between the three is essential for you to hire the right person for the right field.
So, what sort of writing are you interested in or already working on? Tell me in the comments below!
