The Top 10 Instagram Statistics That You Need to Know

As the dominant social media platform on the internet, Instagram has seen a lot of changes over the years. In this blog post, we’ll look at some of the top 10 statistics you need to know about Instagram to succeed on this platform.

We’ll also examine how big Instagram has become and some of the most significant changes in 2022. Finally, we’ll provide a conclusion so you can take everything you’ve learned and start building your own business on Instagram!

What are the Top 10 Instagram Statistics That You Need to Know?

Instagram is a social media platform that has taken the world by storm. According to the latest statistics, Instagram users spend an average of 1 hour and 36 minutes daily on the platform.

Furthermore, Instagram is now the world’s third most popular social media platform. In 2021, Instagram reached a user base of 1 billion people!

Here are some of the top 10 statistics that you need to know about Instagram in 2022:

1. 96% of users use Facebook to log in to their accounts. It means that it’s essential for your business to have a solid social media presence if you want customers from Instagram.
2. 70% of all users are female, and 30% are male. It means creating appealing content that attracts many users is essential.
3. Instagram is the most popular social media platform for millennials. In 2021, 71% of Instagram users were between 18 and 34.
4. The average income for an Instagram user in America is $49,000 annually! This means that there are a lot of people who are well-off enough to invest in a business on this platform!
5. 35% of all Instagram posts are seen before publication! You must ensure that your posts are high-quality and well-executed if you want people to see them.
6. 92% of Instagram users use the app at least once daily. This means that even if your account is not doing well right now, it’s essential to stay active on Instagram so that you can change that!
7. The most popular time of day for users to post on Instagram is between 8 am, and 10 am PST.
8. Users who post pictures with text (called “text posts”) are 3x more likely to be followed than users who post pictures without text.
9. Posts with videos have 3x the engagement of posts that don’t have videos.
10. On average, Instagram users under 25 now spend up to 32 minutes a day on Instagram, while those 25 and above spend more than 24 minutes daily.

This reveals that Instagram is used for various purposes — from sharing photos and stories with friends and family to marketing products and services.

How Big is Instagram Now?

Instagram is a platform that is loved by millions of users all over the world. It is now a billion-user platform, and it is only growing bigger.

In 2016, Instagram added new features that made its user base even more significant. These new features include video stories, Instagram stories, and ads. So, if you’re not using these features to market your business, you’re missing out on a lot.

There are many options to promote businesses on Instagram — learn which works best for you! Are you using hashtags and ads to reach your target market? Whatever you’re doing, ensure you’re doing it the right way so your followers can genuinely appreciate your work.

What are Some of the Most Important Changes to Instagram in 2022?

Instagram is making significant changes in 2022, impacting users and brands. The most critical changes are user-friendliness improvements, better post visibility, and new marketing tools.

Additionally, Instagram is introducing new features that will make it easier for users to connect with brands and followers. So, if you also want to stay ahead of the curve and grow your following on Instagram, be sure to keep these updates in mind!

Conclusion

Instagram is more popular than ever, with users spending an average of two hours daily on the platform. This fame has guided to a boost in brand awareness and website visits.

Additionally, by following the top 10 social media statistics for Instagram, you’ll be able to make the most of this popular social media platform.

If you want to stay ahead of the competition, keep these top 10 Instagram updates in mind as you start to post on this popular social media platform.

By understanding the different statistics and using them to your advantage, you can build better reels, connect with followers more effectively, and increase brand awareness.

So what are you waiting for? Start Instagramming today and see the excellent results for yourself! Also, read the full blog at Scalenut.