Upstream Your Social Engagement With These Content Marketing Platforms

Social Media is much more than the number of followers or the number of likes. Sure the proposition of paid followers and likes is luring. However, these vanity metrics do not yield results.

The world of online marketing is evolving at a neck break speed. Marketers are producing more content than ever before and targeting consumers in numerous ways. The social arena is bombarded with businesses promoting their products and services. Consumers are overwhelmed with the next best brand every second.

In this sea of competition, it is crucial for businesses to upstream social engagement. We need to create a content marketing strategy that invokes consumer action (website visits and CTA clicks.) Creating engaging content is the key to remunerative results in digital marketing practices.

Suppose you feel that planning, creating, and strategically distributing content is just too much for your company.

Many tools help lean businesses create an effective content marketing calendar and execute it without disrupting the existing workflow. Through this blog, you will better understand different content marketing platforms and their ideal application in successful marketing strategies.

But first, let’s brush up on the basics.

What is Content Marketing

Content marketing is the act of creating content that market your products/services by sharing valuable information with the target audience. By curating consumer-relevant and customer-centric content, marketers hope to create lucrative brand recall value.

We want the customer to consider our products and services when they are good and ready to purchase. Organizations that successfully execute content marketing strategies go beyond consideration and get sales.

Why else would you be reading this? Many marketers are better at executing content marketing strategies. The secret to their success is that many use content marketing platforms to get the job done.

What is a Content Marketing Platform

A content marketing platform is a software service product that helps lean business teams streamline planning and creating content. It helps marketing managers and entrepreneurs to execute marketing campaigns with increased convenience.

Top Content Marketing Platforms 2021

Content marketing is a booming industry. The ever-evolving internet landscape makes it necessary for businesses to create content that attracts, engages and delights consumers. It is a vital tool that helps different products and services in a sea of similar offerings.

1. SEMRush

One of the oldest and the best content marketing platforms, Semrush helps businesses create highly targeted content that matches customer search terms. Aiming for a mix of high competition and low competition keywords helps your business gain meaningful visitor traction. Here is a gist of their content creation process:

• Find a topic from your industry.
• Create a step by step plan for this topic
• Write a value-adding article on the topic.
• Optimize the article for better search engine visibility
• Analyze mentions
• Measure the impact of the article on website traffic
• Revise and improve the content

Semrush provides an extensive pool of knowledge resources that help you understand the intricacies of content marketing. They regularly publish blogs and research reports that identify the latest trends in digital marketing.

2. Story Chief

Blogs, social media, and employee advocacy, Storychief is a one-stop solution that centralizes the process of content marketing. It lets the entire team collaborate on the platform and distribute content to different platforms.

A platform is a central place to access social media platforms’ content management systems and an additional tool to increase productivity. This one-stop content marketing platform is ideal for both in-office and remotely functional teams.

3. Mailchimp

Managing thousands of email recipients is not an easy feat. Mailchimp is an email marketing-focused platform that helps organizations create, test, and distribute emails efficiently.

Over the years, Mailchimp has evolved into a complete content marketing platform that can monitor user interaction with your content. This analysis helps marketing managers and business owners understand the performance of existing content and optimize it for better results.

4. Ubersuggest

Created by the legendary marketer Neil Patel, Ubersuggest is an SEO analytics and keyword research platform. It helps businesses identify the health of their current website and suggests ways to make it better.

It offers a continuous evaluation of existing content and helps identify content gaps. You can use these suggestions to create more meaningful content that engages your target audience. Many organizations have as much as doubled their website traffic using Ubersuggest.

5. Answer the public

Content research is the most crucial step in the content creation process. It helps identify additional information that might be of interest to the target audience. Answer the public is a content research platform that produces search traffic relevant questions to add to your content.

It is an ideal way of adding value to your blogs, articles, and other content pieces. Answer the public makes your content more relevant and actionable. Use this tool while researching your next blog and identify search engine pertinent topics that you might miss otherwise.

6. Ahrefs

In the online world, the competition is tough. It takes more than value-adding content to gain visibility. Ahrefs is a platform that helps you analyze your competitors and understand why their website ranks higher on search results. The SEO analyzer is an ideal way to kickstart your content marketing journey.

Analyze your competitor’s domain and identify the source of backlinks. Go to the origins of backlinks, understand the content trend on that website and create content published. This way, your website is gaining visibility on the new backlinks that you will add using Ahrefs.

7. Grammarly

Research is not the only thing; content marketing is also about language skills. Grammarly is a platform that helps improve your language skills. It offers an easy to use editor with valuable tools that set the tonality of your content according to your needs.

Marketers and entrepreneurs can analyze their content and improve its grammar, language, tone of voice etc., based on Grammarly suggestions. The editor comes with a desktop app and a website and mobile app, making it easy to produce good content across devices.

Conclusion

The platforms mentioned above are not to be used in silos. Ideally, you should identify a couple of platforms that suit your current needs and work with them. Once you have produced content using these, you will be better positioned to take a final call about which one to use. You can use these platforms for:

• Strategy Building

Strategy is an essential aspect of successful content marketing. Businesses that ace content marketing usually have a strong strategy that guides efforts in a remunerative direction. Use tools such as Ubersuggest, Answerthepublic to develop your content strategy.

• Content Creation

Once you have an airtight strategy, it’s time to create content. Start with a content creation platform that assumes the responsibility of producing content. Today’s cross-functional teams leverage platforms such as Scalenut, Grammarly, and Canva to create content at scale. This way, you have more time to focus on execution and monitoring.

• Optimization

Once you have content, it’s time to optimize your content for better results. For this, you may use tools such as Semrush and Answerthepublic to understand what you’re missing and what the customer wants to read. Create a mix of high-competition and low-competition keywords to get the best possible visibility.

• Publishing

You have strategized, created, and optimized your content. The only thing that is left is publishing your content. Use tools such as Storychef, Mailchimp to schedule and publish content on relevant platforms. Remember to adapt your content to the publishing platform.

The idea behind using these tools is to streamline the content marketing process into resource-efficient ways. Upstream your social engagement with these content marketing platforms today! So what are you waiting for?