Why Does Your Content Team Need SEO Assistant Tools?

Content creation is not a buzzword anymore. It has become an essential part of any successful business.

Creating content that helps your business grow is a hefty task. It takes a lot of planning, research, writing, editing, optimizing, and publishing.

If you have put in the effort, you expect better returns. Furthermore, the soaring competition on the internet makes content creation even more challenging. Your content must be unique enough to attract your audience’s attention.

Here you can’t just publish and pray for the miracle. It would help if you had a solid content marketing strategy to make your content visible to the audience. However, content marketing is not a cakewalk. Several factors make content creation hard for businesses.

With years of experience as a content marketer, our team of content creators faced various problems. Let us look at these challenges in detail:

1. Understanding User Intent

Satisfying the user intent is the backbone of a strong content marketing strategy. The correct user intent can help get higher rankings and gain more organic traffic.

Some audiences might be interested in purchasing the product, whereas some might be looking for more information on a product/service. Now, this might differ from user to user.

Moreover, the user journey may change during reading. For example, a user might start with the informational intent but change their course to a transactional or navigational one.

Thus, creating content that satisfies the user intent and does well in the search engine rankings may be a real challenge. There are some manual practices to understand the user intent, such as:

• Q&A tools like Reddit and Quora
• ‘People also ask’ box on Google
• ‘Searches related to’ box on Google
• Keyword research tools like Semrush
• Top few articles for the search query

2. Performing Competitor Research

From creating a robust SEO strategy to audience research or understanding further about the user interest, the first thing that you need to find is what you are up against.

Comprehensive competitor research can help answer all these questions. Your competitors are the absolute goldmine for your content marketing strategy that can turn the tables if done right.

The main motive behind the competition analysis is:

• Find out what your target audience is interested in.
• Find the content gap in your top competitors to which you can capitalize.
• Create a strategy around their profitable keywords, backlinks, link creation, and others.
• Find out how stiff or easy the competition is for the topic or your niche.

Generally, the competition research starts by finding out your top-ranking competitors. Most SEOs consider the top 10 ranking websites as the best competitors.

Here, the manual competitor research is a tough row to hoe. The research could be overwhelming and time-consuming. That’s why most content marketers, influencers, or SEO experts use SEO tools to perform better competitor research.

3. Creating New Content

Creating good content is not a walk in the park. It requires patience, interest, time, and a lot of effort in researching, writing, and optimizing the content.

Imagine writing the content around the topic that you are less knowledgeable about or have no knowledge of.

That’s not all!

You should be well versed with keyword research and optimization techniques. Now, keyword research can help with content marketing, but it does not guarantee success.

Even after proper keyword research, the content fails to perform because the Google algorithms value relevance. The use of specific contextual terms more appropriately identifies the relevance of your content to a particular topic.

End your woes with Scalenut SEO Assistant

Scalenut SEO Assistant is a gem for content marketers, businesses, growth hackers, and writers. It solves all your problems around content marketing with just a single tool.

Be it competitor research, understanding the user intent, keyword research, or fresh content creation, the Scalenut SEO Assistant tool eliminates all these problems at once so that you can save time and effort.

Click here to learn more about how the Scalenut SEO Assistant can boost your content marketing efforts.