The Redwoods Group Interview: Balancing Short & Long-Term Sustainability
“There is no Easter without Good Friday; there’s no hope without sacrifice. We are experiencing great difficulty at the moment, but in order for us to create what’s next in community and society, we have to recognize that what was before wasn’t all that great. Too many people are hungry, too many people are homeless. What gives me hope is that as much as we have been stripped of all that is familiar to us–going to the grocery store, commuting to work–I’m now hearing people start to say, “I don’t want to go back to the world as it was. I want to go back to the world as I want it to be.” — Kevin Trapani, co-Founder and CEO of The Redwoods Group
CASE Executive Director Erin Worsham interviews Kevin Trapani, co-Founder and CEO of for-profit social enterprise and certified B corporation, The Redwoods Group. Kevin draws on his experience weathering the 9/11 and 2008 global recession crises to share insights on the importance of listening to closely your customers, creating meaningful strategic partnerships, and balancing short and long-term financial sustainability and social impact.
See shorter topic-specific clips from the interview here:
To see more interviews and articles providing insights and tips on social enterprises navigating crisis, visit our feature page here.
