Scandinavian Modernism Is Beautiful, Elegant, and Everywhere — Is That a Good Thing?

Demand for low-cost, mass-produced, Scandinavian-design furniture has exploded in recent years. Architectural Digests looks at whether US retailers are missing the point or creating an educated customer base.

Central to the ethos of true Scandinavian interiors are the principles of slow design (which is intrinsically green) and balance. Mass-produced unauthentic designs for our throwaway culture seem antithetical to those beliefs. If quality-not-quantity is the backbone of Nordic design, does that make Americans’ obsession — and consequent contemporary market supply — inherently ironic?

Read the full piece here.