Scapic Joins Flipkart to take Augmented Reality to a Billion Indians

Sai Krishna V. K
Nov 17 · 4 min read

How Augmented Reality and the Camera can revolutionize the way we buy online.

If you think back on any of your life’s most incredible experiences — visiting a new country; a meaningful moment with family and friends; watching your favorite band perform — all your sensory memories come back. It’s what you saw, heard, and felt in that moment, all around you. Those sensory experiences are a big part of what makes us human. Now, what if you could relive these moments whenever you want?

We started Scapic with this mission. A goal to bring the potential of Virtual Reality, Augmented Reality, and 3D to millions. To get there, we built a no-code platform that makes it simple to generate these experiences.

Today marks a very exciting phase in that mission: Scapic is acquired by Flipkart

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We are extremely proud to join Flipkart after three years of taking on the most difficult computer vision software problems so that AR commerce could realistically interact with the physical and digital worlds when you purchase products. Within a few years, we were able to build a No-Code platform for publishing VR and AR content, with hundreds of thousands of experiences generated by tens of thousands of creators and developers. Our tech powers some of today’s Fortune 500 companies, bridging the gap between realities with just a smartphone camera. Now, joining Flipkart will provide Scapic with a possibility to extend this mission to make a billion Indians experience Augmented Reality, for the first time at this scale.

At Scapic we often say: VR can put you anywhere, and AR can bring anything to you. VR can transport you somewhere else. AR leaves you where you are and brings objects and information to you, in context, making them seem like they’re there with you.

They both give you superpowers. This can happen by wearing a headset, or in a more immediate way by looking through the viewfinder of your smartphone. Commerce is a big part of the technology development in these areas now, and we’re only scratching the surface with the possibilities in this space.

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During the journey of building Scapic, I had the serendipity of being introduced to Sriram V Iyer, VP (Product / Engineering) @ Flipkart. He had previously championed tech moonshots across Myntra, Ola, and the telecom industry. The shared vision for what could be done across fashion, furniture and other categories in eCommerce was instantaneous!

Last year, we had anticipated that the AR revolution will bring about the next big platform shift in computing. There are a number of factors such as timing, capital and hardware that go into making this happen. After a number of conversations about the future with Sriram and the team at Flipkart, we believe that the biggest opportunity to open AR up for success is to build a business model around the technology that is aligned with the end user. eCommerce presents the most compelling path to realizing this vision.

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Flipkart is a market leader and championed change in how India buys. They understand better than most on what makes the use-cases that drive people, at scale. There couldn’t be a better place for Scapic to join in its mission from both a technical and cultural perspective. This is just the beginning of making our vision for the AR Commerce a reality.

Our team will continue to be laser focused on building the best experience there is for both businesses and consumers using our No-Code AR platform.

When Ajay and I first started Scapic, we set out to take these technologies to millions, and that vision continues, at Flipkart. We brought on incredible talent to help make that possible and we have been so honored to work alongside that team. I would like to thank all of our employees, customers, developers and investors for the support over the years. We look forward to sharing the exciting work we have ahead within Flipkart.

The camera is the next frontier for commerce.
Augmented Reality is the next frontier for the camera.
Wearables are the next frontier for AR.

Excitement, coffee and gratitude,
Sai & The Scapic Team

Scapic

Scapic is building visual technology that brings products to life

Sai Krishna V. K

Written by

Builder. Entrepreneur. Tech guy. scapic.com

Scapic

Scapic

Commerce today happens across a number of contexts: at-home, on-the-go, and in-store. This means that seeing is believing buying. Our Product Experience Management (PXM) suite is everything your business needs to wow customers, drive sales and enable whole new segments such as AR

Sai Krishna V. K

Written by

Builder. Entrepreneur. Tech guy. scapic.com

Scapic

Scapic

Commerce today happens across a number of contexts: at-home, on-the-go, and in-store. This means that seeing is believing buying. Our Product Experience Management (PXM) suite is everything your business needs to wow customers, drive sales and enable whole new segments such as AR

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