What are the problems your target customer has and how do you overcome them.

In a perfect world, every single human would love your product. But, as we all know — life isn’t perfect.

Although your products might appeal to a large group of people, it doesn’t make sense to market to everyone. If you did, it would be like playing darts while being blindfolded. Not very effective and, quite literally, a shot in the dark.

What your brand needs is a target market: your guiding light that tells you who to go after with your marketing campaigns.

By adding a target market into your strategy, you’ll be able to more effectively market to customers while pinpointing their exact needs and reducing ancillary spend.

What is a Target Market?

You need to identify the people who really want or need what you’re offering.

Targeting, or segmenting, these people means you’ll be able to build your store for the right audience, efficiently using your resources to impress and attract your potential customers.

To begin, you’ll want to establish the need for your product or service, focusing on what problem it can solve.

Understanding your target audience is vital for building new features, creating content, and effectively communicating with the people who can benefit most from your product or service.
Now with that thought in mind, let’s take a look at several ways you can find consumer pain points after your website launches.
• Review your existing data
• Ask your customer
Here are the four main types of pain point:

Financial Pain Points: Your prospects are spending too much money on their current provider/solution/products and want to reduce their spend.

Productivity Pain Points: Your prospects are wasting too much time using their current provider/solution/products or want to use their time more efficiently.

Process Pain Points: Your prospects want to improve internal processes.

Support Pain Points: Your prospects aren’t receiving the support they need at critical stages of the customer journey or sales process.

Viewing customer pain points in these categories allows you to start thinking about how to position your company or product as a solution to your prospects’ problems.

Startups face many challenges, but none as precarious or life-threatening as the struggle to remain cash positive.
With roughly an estimated 80 percent of entrepreneurs having no idea of how to measure a marketing strategy’s effectiveness.

However, here’s the thing: Effective marketing doesn’t have to cost a lot of money. Sure, higher-budget marketing strategies might bring more visibility and consistency in their eventual returns, but there are plenty of highly effective — and low-cost — marketing strategies you can use to help your startup grow. Here are some of them —
• Referrals
• Social media marketing
• Content marketing
• Improving your search engine optimization
• Email marketing
• Personal branding

Regardless of what’s causing the pain, you now have a pain point you can counter in your marketing. Remember our list of pain points from earlier in this post? Let’s take a look how we can overcome it.

Financial: Emphasize lower price point (if applicable), highlight the average savings of your client base.

Productivity: Highlight reductions in wasted time experienced by current customers, emphasize ease-of-use features (such as at-a-glance overviews or a centralized dashboard)

Processes: Mention current/planned integrations with existing products/services , highlight how your product/service can make typically difficult/time-intensive task .
Support: Help the prospect feel like a partner by highlighting your after-market support, use connecting language (“us,” “we” etc.) in your copy

It’s important to remember that you can’t “prove” you can ease your prospects’ pain, and what works for one customer may not work for another. That’s what makes social validation so crucial when using customer pain points in your marketing; word-of-mouth recommendations and user reviews become much more persuasive when a prospect already believes your product or service could make their life better.