Content Marketing KPIs: What to Track and How to Measure Them

A practical guide for setting and measuring content KPIs

Photo by Markus Winkler on Unsplash

When you set content marketing KPIs, always start with your company’s business and marketing goals.

If your company aims to acquire 100 new customers in the next quarter, and the entire marketing department is responsible for 50% of this number, then content marketing can probably acquire 10–25%.

In real life though, you don’t want to guess and come up with numbers based on intuition. So in this article, I’ll show you a data- and goal-driven approach to setting content marketing KPIs.

Content marketing KPIs: what to measure

In big lines, your content KPIs should show very clearly how content marketing is contributing to the overall business and marketing goals.

For this reason, I like to split the metrics into three groups:

• Business KPIs
• On-site KPIs
• Off-site KPIs

The business KPIs include the following metrics:

• ROI
• CAC
• Customer LTV (lifetime value)
• Revenue