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Content Marketing KPIs: What to Track and How to Measure Them

A practical guide for setting and measuring content KPIs

Photo by Markus Winkler on Unsplash

When you set content marketing KPIs, always start with your company’s business and marketing goals.

If your company aims to acquire 100 new customers in the next quarter, and the entire marketing department is responsible for 50% of this…




We focus on content strategy, management, and marketing, and share our knowledge through clearly-written, hands-on articles. We offer practical advice and we work mostly with companies in the SaaS, e-commerce, health and marketing niches.

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Andreea Macoveiciuc

Andreea Macoveiciuc

I help SaaS companies grow their inbound channels by aligning the strategy to business goals, and bringing clarity to content chaos.

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