School of Content
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School of Content

The Process I Use When Optimizing New vs. Existing Content

Content optimization framework: when & why to optimize content

Photo by Matt Artz on Unsplash

Optimization of content happens in two situations:

I. When creating a new page or article, or

II. When an existing page or article is underperforming, thus requires improvements.

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Andreea Macoveiciuc

Andreea Macoveiciuc

I help SaaS companies grow their inbound channels by aligning the strategy to business goals, and bringing clarity to content chaos.