Content Optimization When You Have No Traffic or Traffic is Decreasing

How to figure out why you’re losing traffic and how to fix the issue

I’ll start by stating the obvious, just to get this out of the way: Traffic doesn’t necessarily mean revenue, and revenue — generated or influenced — is the number one KPI for SaaS content.

Still, unless you’re performing particularly well in other channels, such as outbound, field marketing, or social media for example, you do need traffic to get inbound demos.

So traffic does matter, if you understand its contribution correctly, and don’t consider it the end goal.

Now that I’ve made that clear, let’s move on to the topic of this article: How to actually optimize content when you see your organic traffic decreasing, or you get little to no traffic, despite publishing (some) content.

Step 1: Figure out why your traffic is decreasing or absent with a content audit

I know it’s obvious, but you can’t fix your traffic issue unless you understand why you’re not getting any or why you’re losing it. So first things first, before you optimize anything, do a small content audit and check the quality of your content.