How to Build a Content System for Content Batching

Create a month’s worth of content in one go

If you manage inbound channels in a startup or scaleup, and you’re part of a small team — or you’re a one-person content team, this article is for you.

I’ll show you how to build a content system that enables you to quickly and easily create one month’s worth of content in one go.

What’s a content system?

I’ll start with a definition to make sure we’re on the same page.

In every system, there are inputs and outputs. Similarly, in a content system, the outputs are the deliverables you aim to produce, and the inputs are the resources required to create those deliverables.

In this case, what happens in between is the actual content creation process.

So if you want to create content for the next week or for the next month, you need to know what the output needs to look like before you can decide what input you need.

For example, if you’re planning a content batch for the month of March and want to create all the content in one go, you need to know what types…