How to send leads from LinkedIn lead gen forms to Hubspot

Quick LinkedIn — Hubspot integration guide

If you’re running paid campaigns on LinkedIn and using Hubspot as your CRM, you’ll find this useful.

As usually, I’m focusing on B2B SaaS companies, but the principles will apply to B2C and service companies too.

Let’s start with the basics.

When running paid ads, you want LinkedIn users to convert to customers. This conversion happens when a demo request form if filled in on LinkedIn, or when the user goes to your website and fills in a demo form there.

I will only cover the native LinkedIn lead gen forms here, and write a separated guide for tracking the leads that convert on the website.

We’ll cover four main points:

• The integration of the two platforms, and the user flow
• The form building in LinkedIn
• Mapping the fields to ensure correct tracking
• Creating a workflow for automatic lead list building

Let’s get started.

Hubspot — LinkedIn integration & user flow

Hubspot offers an out-of-the-box integration with LinkedIn, so if you go to your…