How to track HS form submissions that come from LinkedIn ads with GTM

With GTM / GA4 tracking, you can see which form conversions happen on a website.

However, if you’re are also running paid ad campaigns on LinkedIn, you want to know when a conversion happened as a result of a LinkedIn campaign.

You can do this by setting up Conversion events in LinkedIn. These can be found in LinkedIn — Campaign manager, under Analyze > Conversion tracking.

The flow of events is as follows:

• When a user sees a paid ad on LinkedIn, and clicks to go to your website, the LinkedIn tracking code that is installed on the website tracks that activity.
• Once the user submits a form on the website, a Form success event is triggered.

This setup helps us correctly track and attribute conversions that come from LinkedIn ads.

Here’s a video walkthrough of the full process:

Track conversions in LinkedIn