School of Content
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School of Content

Mapping content to the user journey: a practical example

What content types to choose for each stage & channel.

A yellow van travelling through the mountains

OOne of the common mistakes beginner content writers and marketers make when planning their content topics is putting too much emphasis on keywords and neglecting the user journey. Having a clear understanding of what the user wants from you and what you want from him should be…



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Andreea Macoveiciuc

I bring clarity to content chaos and help SaaS companies scale their marketing by aligning their strategy to business goals.