The 30–60–90 Day Content Strategy and Marketing Plan

Your first 90 days as a content strategist or marketer in a new company

If you’ve recently joined a new company as a content strategist, marketer or manager, and you’ve been asked to create a 30/60/90 days plan, this article is for you.

I’ll keep it fluff-free, as there’s a lot to cover.

If you prefer video content, here’s a walkthrough.

— —

NOTE: If you just want to download a template to use for your content marketing plan, you can get it here.

Sample from the 30–60–90 day plan template

The 30/60/90 days content marketing plan

I always start with the big picture and I use frameworks and processes as much as possible, to make it easier to scale up the activities later on.