School of Content
Published in

School of Content

The Role of Metadata in a Content Strategy

Along with structure, it enables marketing content to scale up

Photo by Zoya Konstantinova on Unsplash

Does your company also have a love-hate relationship with its web content?

I see this so often! When social media and SEO don’t pay off, marketing managers suddenly turn their eyes towards content. Because the profit of their paid ads reaches a plateau and SEO…




We focus on content strategy, management, and marketing, and share our knowledge through clearly-written, hands-on articles. We offer practical advice and we work mostly with companies in the SaaS, e-commerce, health and marketing niches.

Recommended from Medium

ADWORDS - Which campaign should i use

New Year’s Resolutions Market Research Can Help You Achieve

How to Target Prospects on Quora Who Will Actually Buy

Data-Driven Work Cultures: AnnMarie Wills Of Leverage Lab On How To Effectively Leverage Data To…

Your wallet deserves a landing page! Build one within minutes and share.

I Opened A New Shop On Etsy. My Etsy Mistakes and Progress So Far

Open sign hanging at a shop glass door

Staggering Insights Into Travel App Development For Small Businesses

Get Started With Content Marketing For Your Business

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Andreea Macoveiciuc

Andreea Macoveiciuc

I help SaaS companies grow their inbound channels by aligning the strategy to business goals, and bringing clarity to content chaos.

More from Medium

Drive conversions through Customer Experience

Strategy for seamless customer experience — an omni-channel marketing strategy

Observing parallels in product and growth marketing

Work from home desk with monitor displaying ‘do more’ across the screen

Combine Audience Engagement with Conversion at Every Step of the User Journey.

Measuring Quality & Performance of Content