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Submission guidelines

Submission guidelines

Process for becoming a School of Content contributor
Go to the profile of Andreea Macoveiciuc
Andreea Macoveiciuc
Content Strategy
What Should a Content Brief Contain? Examples from a SaaS Business

What Should a Content Brief Contain? Examples from a SaaS Business

How to write a content brief that’s useful for your content marketing team
Go to the profile of Andreea Macoveiciuc
Andreea Macoveiciuc
SaaS Content Strategy: Should You Build a Funnel or Just Educate Users?

SaaS Content Strategy: Should You Build a Funnel or Just Educate Users?

A case study that shows why you need to focus on personas, funnel stages and search intent
Go to the profile of Andreea Macoveiciuc
Andreea Macoveiciuc
The 30–60–90 Day Content Strategy and Marketing Plan

The 30–60–90 Day Content Strategy and Marketing Plan

Your first 90 days as a content strategist or marketer in a new company
Go to the profile of Andreea Macoveiciuc
Andreea Macoveiciuc
Competitor Content Analysis: A Practical Example

Competitor Content Analysis: A Practical Example

How to perform a competitor content analysis to find gaps
Go to the profile of Andreea Macoveiciuc
Andreea Macoveiciuc
What Content Works Best for Early-Stage SaaS Startups? A Case Study

What Content Works Best for Early-Stage SaaS Startups? A Case Study

Insights and tips from a content audit
Go to the profile of Andreea Macoveiciuc
Andreea Macoveiciuc
How to Conduct User Research When Creating Your SaaS Content Strategy

How to Conduct User Research When Creating Your SaaS Content Strategy

Where to find users to interview & what to ask them
Go to the profile of Andreea Macoveiciuc
Andreea Macoveiciuc
Mapping content to the user journey: a practical example

Mapping content to the user journey: a practical example

What content types to choose for each stage & channel
Go to the profile of Andreea Macoveiciuc
Andreea Macoveiciuc
Content Marketing KPIs: What to Track and How to Measure Them

Content Marketing KPIs: What to Track and How to Measure Them

A practical guide for setting and measuring content KPIs
Go to the profile of Andreea Macoveiciuc
Andreea Macoveiciuc
How Much Does Content Strategy Cost?

How Much Does Content Strategy Cost?

A breakdown of prices for small vs. big websites
Go to the profile of Andreea Macoveiciuc
Andreea Macoveiciuc
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