Is “Your Story” Really The Best First Impression?

Do I really need your story? a picture of a backyard pool, a dog and cat.

When I started podcasting back in 2005 I thought it was a good idea to do a show to introduce yourself, give a little background, and tell people what to expect. We called it “episode zero.” Looking back that is how much value that episode provided — zero.

Today a trailer should let people know what to expect, and how they are going to benefit. The question I hear missing in…

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