The Disruptive Power of Platforms
A platform’s goal is to scale the quantity and the quality of interactions that it enables. The first part is obvious but involves several nuances. The second part is less obvious and is often ignored at the platform’s peril.
Platforms like iTunes, Airbnb or Facebook are real game changers in their industries. The ability to grow with nearly zero marginal costs and the external value-creation process is the perfect environment for powerful growth strategies. The mind-map Platform Economics reveals some patterns of fast growing platform businesses, based on the books Platform Revolution and The Matchmakers.