“Much More Than a Hair-Brained Idea”

“Computer scientist Candace Mitchell, CS 11, and chemical engineer Chanel Martin launched their Atlanta-based startup in 2013. “The goal was to leverage science and technology to provide women of color with a personalized hair-care experience that takes guessing out of the equation and delivers hair nirvana,” Mitchell says…
Consumers initiate the process on the Myavana website, where a one-time fee of $49 will buy a single Hair Collection Kit. The kit includes a special comb for the sample, instructions for getting a proper cross section, a questionnaire and pre-paid postage. Once the kit arrives at the Myavana lab — the company rents space on campus at the Institute for Electronics and Nanotechnology — the hair strands undergo a nine-point data analysis…
The customer’s data is then run through Myavana’s recommendation system. According to Mitchell, the company’s database includes analyses of close to 1,000 products, which have been reviewed based on ingredient composition and how they react to different types of hair. The customer is then matched with a set of products based on the analysis, which the buyer receives in the mail. Customers also each receive a personalized hair-care regimen and several sample products chosen specifically to help individual users reach their desired hair goals.
The Myavana report even goes on to suggest specific hairstyles and salons in the customer’s area.”

That is so cool.


One clap, two clap, three clap, forty?

By clapping more or less, you can signal to us which stories really stand out.