Transition of becoming a live streamer for short video creator

The steps to become a live streamer from short video creator is quite different, but not difficult

Short video apps have been the latest rage in the past few years. The recent craze among youngsters for these short video apps has been phenomenal. From TikTok to Triller or MX Takatak & Changa, the success these apps and the people who have been working rigorously on them have tasted great success. While most of such users love to stick to their original niche, most people like to capitalize their potential by using live streaming.

Here are some infographics that would speak why livestreaming has become so important these days.

As you can see, the amount of impressions, the lead generation, the visibility and the region of extending your user base multiplies manifold times due to livestreaming. Not only visitors, but the platforms also help in pushing the content to maximum people.

While it may seem easy for the viewer to imagine this transition from short video to live streaming, but it actually is a very tough task that comes with many shocks and testing moments. Therefore, it has its own restraints and challenges about which we’re going to discuss today. But before that, let’s see in brief about the basic terminologies for those who aren’t familiar with these.

Short video apps

Short video apps are apps that are used for creating short videos that vary between a duration of 10 seconds to 60 seconds depending on how long you intend to record. These apps have a lot of features like Competitions, Challenges, & Weekly leaderboard to keep users interested and engaged with them. Most of the videos pushed in the app is based on the amount of times it’s being shared and people liking and showing engagement with it.

Some apps offer in-built video editor options that help the creators edit their video on the spot and make the necessary amends as per their convenience. This not only improves the product quality but also improves customer satisfaction.

Live Streaming

Live Streaming is a means of communication where you interact with your followers in real time. Think of it as a video call, just that it can be watched by thousands of people at the same time and they can interact through messaging. Live Streaming is the go-to move these days for influencers or those looking to increase their presence over the internet. There are many apps that allow the functionality of having the users live stream with each other in tandem.

With the basics being completed, let us talk on the main topic.

Transition from a short video creator to Livestreamer

While live streaming may look like a very simple task to do, it is way complex than we assume it to be. Compared to short videos, live streaming requires a lot more effort, time investment, skills and the ability to keep the viewers entertained for longer durations. The biggest differences when we talk about livestream and short video is —

Livestream causes more fatigue — When it comes to short videos, the effort you have to put is behind the screen. The energy goes into making the video, editing/adding effects, rendering the video and so on. But in live streams, the energy needs to be maintained throughout the live. It requires more focus and intent.

Livestream requires time — Creating a short video requires time to make the script/story of the video and editing to make it better visually. But livestreaming requires the effort throughout the duration and there’s no scope of mistake. A video once made can be edited or recorded again, but live stream happens in real-time so the accuracy needs to be top-notch.

Requires more skill — To explain this point, let’s consider this. When it comes to a video, the skill and talent you show isn’t in real-time. It is happening before being published. But in livestreams, you need to keep the viewers entertained for the entire duration of the stream. Since the gains are high, so is the risk factor.

Livestream is more interaction intensive — When we talk about short videos, content is the king. The better the quality of your video, the more people will appreciate. But when we talk about Live streams, the major focus shifts towards the interactions. It isn’t about you starting the stream and just going on and on without interacting with the viewers. It is all about maximizing the amount of times you can talk or converse with your viewers. The more you interact, the more personal they’ll feel and that will help in improving the trust of the viewers into you.

The transition from short video creator to livestreaming can be a little tough since it is more focused on real time and you need to entertain the viewers for a longer time along with being active in interactions with them, but the returns are worth it.

Well, these were the key difference you need to keep in mind while making the transition from Short videos top Live Streaming. Hope this helps you!