Why it's important to be active on social media

Social media have done nothing wrong, it has just exposed who you are.

There is a lot of fuss about how social media like Facebook, TikTok, and Instagram are a big time waster. In fact, the TikTok platform in the current context is being blamed for how it is reducing attention span and spreading unnecessary content. We blame these platforms but actually, it's us who is responsible for such acts.

Social media were never built to reduce your attention span or spread certain kinds of content, they were built to create networking and provide a platform for exposure. Yes, they apply hooks to engage users for long periods of time but how dumb are we to get hooked like a fish gulping a bait. Those who blame social media and phones for their laziness, unproductivity, reduced attention span, and consumption of cringe content don’t realize that it's not social media but it's them.

Phones, the internet, and social media have huge leverage and all you do is look at its disadvantage and drown in that. Shift to the leverage side, stop using social media to waste time, and consume cringe content. Start creating content of your own and start consuming content inside your niche. Content is king and that is how you build exposures, brands, business, and growth.

Let me show you why it is important to be active on social media as a creator not just a consumer.

Exposure

Creating content around what you love to do gives you more exposure and exposure brings in more opportunities. Create content around what you love, if you love singing, sing and put it out, if you like to paint, paint and put it out, whatever is it that you love to do create content and put it out. I have also been creating content around books and growth and it sure has brought in some opportunities and I know it will bring in more.

Networking

Social media platforms are great for networking, and remember your network is your net worth. Use such platforms to connect with people and build a community with like-minded people. If you love writing, there are numerous communities of writers you can connect with. Build networks because that is going to bring in a lot of opportunities.

Brand

How amazing is it that you can build a brand free of cost, this was never possible 50 years ago. Grab the opportunity and start building brands by putting out valuable content. You have the power to influence, inspire, educate, train, and teach using these platforms, why not create TikToks to influence rather than scrolling it without any aim.

Business

Countless people have created businesses from social platforms and here you are complaining about how it's wasting your time. New businesses have been built solely through social media, and old businesses have increased their sales by putting out content on these platforms. Social media are marketing tools for business a platform with so many leverages that million-dollar businesses have built from these.

It’s our lack of perspective that makes us think that social media are destroying our peace and productivity. I know the hooks and distractions cause a lot of trouble in focus, productivity, and mental health, but it's not the platform that does this, it's us, we ourselves are growing into the negative side of it. We ourselves are to blame for such actions, it has exposed what we really are. Shift towards a side where it becomes leverage, not a productivity killer. Once you start making valuable content and posting it you rarely get time to get involved in the negative side of it.

To take leverage of these platforms and provide some value I have also been making content to establish an education brand Growthademy. Stop blaming social media and be accountable for your actions, start creating instead of just wasting time surfing through useless posts.