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Science of Story Building: Ignite
Why we need to understand how to build better stories-an introduction

Why we need to understand how to build better stories-an introduction

How we can use what research teaches us about how brains work to tell stories that are more compelling, memorable and inspiring?
Go to the profile of Matt Sheehan
Matt Sheehan
A Foreword from Andy Goodman

A Foreword from Andy Goodman

Of course, I have to start with a story.
Go to the profile of Andrew Goodman
Andrew Goodman
Science of Story Building: Structure

Science of Story Building: Structure

Any discussion of story building starts — logically — with the structure that defines what a story is, and what it is not. As many…
Go to the profile of Matt Sheehan
Matt Sheehan
Science of Story Building: Use Emotion With Intention

Science of Story Building: Use Emotion With Intention

If you work in a news organization or as part of a communications team that tells a lot of stories, this will sound too familiar: “We want…
Go to the profile of Ann Searight Christiano
Ann Searight Christiano
Science of Story Building: Watch for Deceptive Cadences

Science of Story Building: Watch for Deceptive Cadences

Great stories live just at the edge of expectation. Consider your favorites. Do they turn out as expected? Not the best ones.
Go to the profile of Ann Searight Christiano
Ann Searight Christiano
Science of Story Building: Master/Counter Narratives

Science of Story Building: Master/Counter Narratives

Narratives clearly have the power to persuade and impact the attitudes, beliefs, and actions of audiences. How we use them is important.
Go to the profile of Matt Sheehan
Matt Sheehan
Science of Story Building: Identifying Verisimilitude

Science of Story Building: Identifying Verisimilitude

If the audience of the story is one of the most important characters, how do our own 'truths' fit in?
Go to the profile of Matt Sheehan
Matt Sheehan
Science of Story Building: Narrative Transportation

Science of Story Building: Narrative Transportation

“The traveler goes some distance from his or her world of origin, which makes some aspects of the world of origin inaccessible. The…
Go to the profile of Annie Neimand
Annie Neimand
Science of Story Building: Create Space for Your Audience

Science of Story Building: Create Space for Your Audience

We remember great stories by their rich details: a pair of sparkly red shoes, a jagged scar, a dress of a particular shade of blue topped…
Go to the profile of Ann Searight Christiano
Ann Searight Christiano
Science of Story Building: A Few Thoughts As We Wrap Up

Science of Story Building: A Few Thoughts As We Wrap Up

With Matt Sheehan and Annie Neimand
Go to the profile of Ann Searight Christiano
Ann Searight Christiano
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