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Science of Story Building

What Science and Research Tells Us About Why Stories Work

  • SSB: Ignite
  • SSB: Trust
  • About
  • UF College of Journalism and Communications
  • Why we need to understand how to build better stories-an introduction

    Why we need to understand how to build better stories-an introduction

    How we can use what research teaches us about how brains work to tell stories that are more compelling, memorable and inspiring?
    Go to the profile of Matt Sheehan
    Matt Sheehan
    May 10, 2018
    Help the audience to enter the world of the story through narrative transportation

    Help the audience to enter the world of the story through narrative...

    Scholarship finds that when people enter the world of a story, often they come back transformed
    Go to the profile of Annie Neimand, Ph.D.
    Annie Neimand, Ph.D.
    May 10, 2018
    Use emotion with intention - we feel so much more than 'sad'

    Use emotion with intention - we feel so much more than 'sad'

    Emotions are a powerful evolutionary driver and we can use a range of them to help engage empathy with stories
    Go to the profile of Ann Searight Christiano
    Ann Searight Christiano
    May 10, 2018
    Latest from the Project
    There are a lot of conversations on media trust - here's why this one is a bit different

    There are a lot of conversations on media trust - here's why this one is a bit different

    We're diving deep into what social science scholarship tells us about the reasons behind trust-eroding behavior so we can adapt.
    Go to the profile of Matt Sheehan
    Matt Sheehan
    Jul 2, 2018

    How We Are Making Sure The Science We Share Is Good

    Annie Neimand, Ph.D.

    UF, News Integrity Initiative to Assist Newsrooms in Use of Social Science in Media Trust

    UF J-School

    Our First Exploration: A Summit on What Science Tells Us About Storytelling

    Matt Sheehan
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