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Why we need to understand how to build better stories-an introduction

Why we need to understand how to build better stories-an introduction

How we can use what research teaches us about how brains work to tell stories that are more compelling, memorable and inspiring?
Go to the profile of Matt Sheehan
Matt Sheehan
Help the audience to enter the world of the story through narrative transportation

Help the audience to enter the world of the story through narrative...

Scholarship finds that when people enter the world of a story, often they come back transformed
Go to the profile of Annie Neimand
Annie Neimand
Use emotion with intention - we feel so much more than 'sad'

Use emotion with intention - we feel so much more than 'sad'

Emotions are a powerful evolutionary driver and we can use a range of them to help engage empathy with stories
Go to the profile of Ann Searight Christiano
Ann Searight Christiano
Latest from the Project
There are a lot of conversations on media trust - here's why this one is a bit different

There are a lot of conversations on media trust - here's why this one is a bit different

We're diving deep into what social science scholarship tells us about the reasons behind trust-eroding behavior so we can adapt.
Go to the profile of Matt Sheehan
Matt Sheehan

How We Are Making Sure The Science We Share Is Good

Annie Neimand

UF, News Integrity Initiative to Assist Newsrooms in Use of Social Science in Media Trust

UF J-School

Our First Exploration: A Summit on What Science Tells Us About Storytelling

Matt Sheehan
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