Science Plus Story
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Science Plus Story

Photo by Michelle Bonkosky on Unsplash

The Essential Structure of Opinion Content

  1. There’s a Problem in the World and It Needs to Be Fixed
  2. What’s Causing the Problem — and Why Haven’t We Solved It Already?
  3. So What’s Next? Here’s a Solution That Will Work
  4. Resistance to the Solution and How to Overcome It
  5. What’s at Stake/The Call to Action



How research expertise becomes authority.

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Bob Lalasz

Founder & principal, Science+Story. Guiding researchers to become public experts & research organizations to share their expertise publicly.