Grow Your LinkedIN For Business

Creating a powerful LinkedIN presence is an essential of B2B marketing. Although many who are on LinkedIN fail to realize the full potential of their personal and company pages when it comes to making sales. Here are a few ways that you can help grow your LinkedIN into a powerful marketing tool:

Optimize Your Profile

You have probably heard that you should be treating your LinkedIN profile as if it were a resume. Rather, as far as your mindset goes while building a profile, it’s better to think of it as more of a landing page. You should express to those who view your profile what your business does and how it can help them. Many will build their profile such as one that would impress a potential employer, and this is okay because many people on LinkedIN are looking for work. But going along with the heard is not in your best interest if you are looking to sell. Keep in mind the information that you share about who you are should be geared towards generating leads and customers.

Connect With Your Target Audience

To connect with your target audience on a larger scale, you should be utilizing a few very valuable tools for LinkedIN. Software like Connect Dingo and Dux-Soup can help get you more leads in a lot less time. This software essentially automates the process of searching for leads. It auto-views profiles and tags potential customers, all of which takes place in the background while you work. Some programs will actually auto-send messages, auto-invite, and even find and trade emails.

Post Daily

Fill your LinkedIN with original content. LinkedIN video is a great way to get your posts to stand out because of how relatively few people are using it. Old fashion text posts are never a bad idea either. While posting consistently and frequently is very important, if your content is not valuable and does not spark thought and conversation, posting it is a waste of time. Quality really takes the cake over quantity, but they are both important. As far as sharing others’ content goes, it is certainly okay, but you should not be leaving it at that. Make sure to give your own ideas about the content you are sharing. Otherwise you are at risk forfeiting an impact you could have made on someone, even though they went as far as to engage in your post.

Engage

Make it a part of your daily routine to reach out to connections on LinkedIN publically on one of their posts. A great way to expand your number of connections is by engaging with comments made by connections of your connections. Most people will accept a connection if they have even a little bit of familiarity with you, and a short response to something they’ve said should suffice. This is also a an easy way to generate more content and stay active — a response to an idea will usually be easier than pulling one out of thin air.

Want help generating sales from your LinkedIN page? Ask us, Scotch and Ramen, about how we manage social media.

Originally published at www.scotchandramen.com.