If You Don’t Engage in Social Media, You’re Missing Out
Social media connects people — and building connections is crucial to growing any business. The foundation of a successful social media marketing campaign is content creation. After all, you clearly aren’t going to get any attention in the noisy world of social networking without some high quality blogs and videos to share.
That said, content creation alone isn’t enough. If you really want to reach and impact a large audience, you’ve got to engage with your target audience. This means both providing prompt, insightful responses to any communication you receive, and initiating conversations yourself. Let’s take a closer look at each of those two engagement-driving strategies.
Are You Being Responsive?
Social media mentions, shares, comments, and likes all represent opportunities for deeper engagement. Since these are all instances of someone else initiating engagement with your brand, it’s clear that there is some level of interest in your companies and/or your ideas.
Smart marketers take advantage of these opportunities by reciprocating audience interest. This could mean sharing public feedback on your product, providing an answer to a follower’s question, or even sending a message thanking someone for sharing your latest blog article, and asking them what they liked. Keep the conversation going (while providing value) and you may be pleasantly surprised by where the exchange takes you.
Are You Actively Creating Engagement?
Unless you are already a very established brand with a long standing social media presence, you likely aren’t getting enough audience engagement to just sit back and wait for leads to initiate conversations with you. You need to be proactive if you want to build a social media marketing machine from scratch!
The best way to connect with others when you don’t have your own following is to start engaging with content published by relevant experts in your industry. This will give you an organic way of engaging with their audiences — and if you can prove your expertise by providing smart, insightful, and genuinely helpful answers and opinions, you will begin winning that audience over to your side.
Building a Unique Social Media Presence
High-quality social media engagement is not a project that can be accomplished in a few minutes a day. (And the misconception that it can is one of the biggest reasons why many companies do not see real results from their social media marketing efforts.) If you truly want to build meaningful relationships with your potential customers, it is crucial to take time to understand their pain points and offer thoughtful solutions.
Remember that, on top of this, effective social media campaigns also leverage original content to display authority and provide value to the target audience. If you can do this while also engaging in a sincere yet strategic manner, you will differentiate yourself from the vast majority of other companies in the online space.
Does your team have too much work piled up to handle all of the social media marketing tasks described above? Scotch and Ramen can help: schedule a free appointment to discuss your business and your social media marketing goals!
Originally published at www.scotchandramen.com.
