Targeting Facebook Ads To The Audience Of An Influencer.

Convincing a high-level influencer endorse your brand on Facebook is either a result of extreme luck or extremely intelligent social media strategy. (Usually the latter.) Either way, you should be striving to make the most out of the newfound publicity. There are a few ways that Facebook ads can be utilized in this situation. Here’s how you can push your influencers audience to convert:

Targeting Ads To An Influencer’s Audience

One of the best ways to get the most out of an influencer’s post is by targeting ads to their audience. This is made easy with a current function on Facebook Ads. When creating a custom audience, you can direct ads to people who have specific interests. This means that you can tell facebook to target ads towards those who who like the page on which your influencer posts, which could be a personal fan page, company page etc.

Obviously, this strategy works best when you identify influencers whose audience is similar to your company’s target profile customer. When you do this, you are able to essentially tap into the audience that this influencer has already built, reaching a wide yet intentionally target group of potential customers.

Focusing Retargeting Ads On An Influencer’s Audience

Starting with the basics, retargeting is a form of marking that involves creating a cookie on the browser of someone who has entered your site, and than utilizing that cookie to tell an ads platform to show your ad.

Using Facebook’s Custom Audiences feature, you can inject a snippet of code into your website that will allow this process to be realized with Facebook. With this installed on your site, the code will send information back to Facebook about which pages were viewed on your site by a specific visitor.

Once this is finished, you can go to your custom audience preferences to target ads towards the audience of a specific influencer — someone who has mentioned you on their page.

Create Specific Ads To Boost Relevance

Especially if you are given some prep time before an influencer gives his endorsement, you should construct a specific ad that will be shown to his or her audience. For example, if you sell music equipment, and your influencer is a glam metal band, showing off your sick double necked guitar selection is going to get you a lot farther than showcasing your classical violin selection would.

To summarize, audiences allow for a lot of flexibility when it comes to who sees what — which is a function that can be leveraged to drive growth at impressive rates. Looking to craft a high-converting influencer marketing campaign? Get in touch with us here at Scotch and Ramen to learn more about the strategies we use to help our clients succeed.

Originally published at www.scotchandramen.com.