The Saas Product Launch Foundation

Originally published at www.scotchandramen.com.

There are seemingly unlimited options when it comes to launching a Saas product today. With a plethora of additional apps and services marketed to founders to help you launch we thought it might be helpful to share the foundation. Without a solid baseline set of actions every hack and growth tool you utilize is more likely to be a distraction vs. a step towards a system, you can count on.

For me, it comes to three basic actions.

Personalized cold email at scale

In the early stage with little budget and credibility, this is a massive lever. In fact, we’ve found cold email to be incredibly effective for almost any kind of business in the B2B space. We use Reply — Sales Acceleration Platform to run this process.

Case study, info, white paper

Investing in a legit white paper or simple free info product like a mini-course via email or facebook messenger does two things.

1. It builds trust with your target consumer and gets them to engage with you even if they aren’t ready for a sale.
2. You can use this tool to teach the prospect how to be the perfect customer for you. Selling a project management Saas? Then make a white paper/mini-course on how to properly manage a team or how to increase revenue by improving project management

Content Strategy

This means building your SEO with relevant content that matters to your target client. Blog on your website and as of the date of this post (April 2018) put that content on LinkedIn.

Here don’t be lazy i.e., just reposting the blog to LinkedIn or even simply posting and a LinkedIn blog. instead

• Publish the blog on LinkedIn.
• Then copy the link and create a Separate LinkedIn post with a short summary or high light of what the post is about.
• Then attached a video to the regular LinkedIn feed post where you repeat the summary to the camera.
• Engage the content of other LinkedIn posters daily I have a list of 30 people at a time that I am focused on building relationships with. I use Sales Navigator and save these folks as leads then tag them as “influencers” or “prospects” depending on who they are.

This process takes time to rev up. 3 months of consistent work and you’ll start to see the fruits of your labor.

And that is it Y’all. I’ve seen this in action and know from experience that chasing the latest hack or adding an additional tool to my stack without focusing here has been a major hindrance in the past. Getting focused on these three pieces for our business and the business of our clients has been a massive lever that has allowed us to stack on additional tools to accelerate our growth.

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