We The Digital Factory
Did you know the Toronto Raptors outscore opponents by an average of six points whenever Kawhi Leonard is on the court? Did you know that I have published over 15,000 CMS rules over the last three years?
What do either of those numbers mean? And more importantly, why should you care?
Customers navigating Scotia Online can find ads highlighting credit cards, insurance, and investment products all in one session. Our team works to transform Scotia Online from a place to check your balance to a site that offers the right information at the right time, and empowers our customers to make the right choices and become better off.
Every advertisement displaying on Scotia Online — desktop and mobile — requires two components:
1. Fragments: Code that stitches content and imagery together
2. Rules: These direct the fragments where to go online, who sees it, and for how long
It should come as no surprise that our designers are absolutely stellar when it comes to creating fragments that give our customers the information they need when they need it.
Rule creation, however, is a different story. The Content Management System (CMS) we currently use has needed a facelift, in order to keep pace with the growing demands of today.
Enter Project Pigeon.
The project’s name stems from messenger (or homing) pigeons. Often called into service in war, messenger pigeons had one job: deliver important messages to specific recipients. With new digital experiences on the horizon, the mandate for Project Pigeon is to create a system that easily stores, manages, and deploys marketing content.
Phrased differently — and selfishly — there’s an entire project and team working on making my job easier!
So what does any of this have to do with the Toronto Raptors?
On July 18, 2018, the Raptors made a franchise-altering trade in acquiring Kawhi Leonard. Up to that point, Raptors leadership had hit an impasse with the team’s direction. Regular season success was inevitably met with playoff failure, year after year. The Raptors had reached their potential with a system that could not bring them to the ultimate goal — a championship. Adding a player of Kawhi’s caliber (former NBA Finals MVP and champion) was supposed to raise the ceiling.
As a Writer and Podcaster for Raptors HQ, I’ve been following how the organization has handled Kawhi’s situation. With Kawhi only guaranteed for one season, the Raptors have done everything possible to build an environment where he can thrive. Teammates have seamlessly integrated him, both on and off the court. Team executives have made additional roster moves that complement his skillset. Coaching staff has adhered to his health concerns by initiating a “load management” program that allows him to rest every few games.
Phrased differently, there’s a “Kawhi-specific” health program, plus an entire organization working to make his job easier!
The Toronto Raptors have built an environment that fosters growth and development with the ultimate goal of finishing the season as the best team in the NBA.
Just like the Raptors, Scotiabank Digital Factory is building a culture where growth is constant and development is improving (thanks Pigeon!) with the ultimate goal of building the best experiences for our customers.
