How Uber Became The World’s Most Valuable Startup

Within a decade, Uber became the world’s most valuable startup with a $78 billion valuation in 2020.

But what made Uber so successful? Is it just because they offer an app that connects riders and drivers? Or is there more to it than meets the eye?

This article will explore what makes Uber a successful company by looking at three key factors: innovative solutions, stunt marketing, and profitability strategy.