Joe Foster, Founder & CEO of Reebok | How to Build an Iconic Brand
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About The Guest
Joe founded Reebok in 1958 with his late brother Jeff, following their family heritage back to 1895. Joe’s Grandfather, also Joseph W Foster, pioneered the spiked running shoe and famously made shoes of some of the world’s best athletes of the early 20th century.
Wearing (pumps) made by J W Foster & Sons Ltd, Harold Abrahams and Eric Liddell won Olympic Gold Medals in the…