Scott D. Clary
Published in

Scott D. Clary

Separate the Buying Decision from the Call-to-Action

Selling feels sleazy when you ask for commitment too early

Photo by AndreyPopov on iStock

On the same day, I received a party invitation and a sales pitch. One of them made me very uncomfortable, and the other did not.

The sales pitch was on a used car lot. I happened to be walking by, and on a whim, I wandered in to look at some prices…

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Caelan Huntress

Caelan Huntress

I help experts & entrepreneurs set up smart marketing systems.