The 2021 Guide to Local SEO

Andy Kinsey
Scott D. Clary
Published in
10 min readNov 27, 2020


66% of shoppers are intending to shop more locally since the covid-19 pandemic a Google Study has revealed. With this INCREASING to 74% during the christmas period as shoppers seek to avoid crowds of people, another Google Study found.

Local SEO is about unlocking not only the potential of those “shopping more locally”, but also tapping into those who were already shopping locally.

Near Me Searches on Google
“Near Me “Searches on Google -Since 2015

The above search data shows the increasing trend over the past 5 years for searches globally including the term “near me” — these local searches year on year grow hugely with one study suggesting that from 2018/19 to 2019/20 they almost doubled as Google continued to double down on it’s mobile first approach. Even with the current pandemic, this isn’t something that has reduced, and with the data from the Google Studies we know that these searches are only going to increase as time goes on — making local search ever more important.

In this article I will guide you through how to optimise your local business profile, whether you are looking to optimise for multi-location, or a single business / retail location. This guide is designed for you to jump in and out of, its written to be jargon free and is full of links for you to fulfil your potential and reach your target audience using organic search.