Mobile Vs. Desktop (E-commerce) and the Ultimate Marketing Strategy
A deep dive into how consumers use their devices while making transactions and how to leverage their checkout behavior.
A funny thing about consumer behavior is that we ourselves are consumers. Every theory and every statistic pertaining to the behavior of a consumer also applies to us.
Obviously, no two people behave in the same way, and therefore their shopping habits might differ from each other, but on a more generalized scale, and with a bigger sample size, most of the theories about consumer behavior come true.
This article talks about the general shopping habits of most people around the world.
Before we start, here’s a quick question for you guys.
When you shop for something online, are your purchases made through your mobile phones, or are they made via a laptop/desktop/tablet?
Note it down next time if you can’t recall it right now. If you’re a marketer or an aspiring entrepreneur, it is important for you to understand some of these consumer trends.
