Vivian Tu — Investing Expert & Founder of Your Rich BFF | How to Get (and Stay) Rich

Scott D. Clary
Scott D. Clary
Published in
3 min readJan 2, 2025

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About The Guest

Vivian Tu, widely recognized as “Your Rich BFF,” is a financial literacy advocate, content creator, and former Wall Street trader turned personal finance educator with over 3.2 million followers on TikTok and 800,000+ on Instagram. With a mission to make financial knowledge accessible and engaging, she creates relatable and informative content across social media platforms, empowering millions to take control of their money. Vivian’s expertise spans topics like budgeting, investing, and building wealth, often demystifying complex financial concepts with humor and practical advice. Her unique ability to break down financial jargon into digestible insights has garnered her a dedicated community of over 4 million followers across platforms. As a trusted voice in personal finance, she has been featured in major media outlets such as CNBC, Bloomberg, and Forbes.

Talking Points

  • 00:00 — Intro
  • 02:29 — Why Everyone Needs a Rich BFF
  • 06:48 — The Turning Point in Vivian’s Career
  • 14:38 — Do Sink-or-Swim Moments Create Success?
  • 19:49 — How Childhood Shapes Money Mindsets
  • 23:24 — Sponsor: My First Million Podcast
  • 24:15 — Building the Right Circle of Influence
  • 32:21 — Why We Ignore Financial Advice
  • 35:11 — Vivian’s STRIP Framework for Wealth
  • 42:24 — What’s Your FU Number?
  • 44:12 — Sponsor: Range Rover Sport
  • 45:47 — Would Vivian Quit at $25M?
  • 49:44 — The Problem with the FIRE Movement
  • 51:44 — Who to Trust for Financial Advice
  • 53:19 — Vivian’s Plan to Hit $25M
  • 54:50 — Money Talks Couples Should Have
  • 1:03:17 — Biggest Money Mistakes
  • 1:04:36 — When to Start Buying Back Time
  • 1:08:06 — Vivian’s Advice to Her Younger Self

Show Links

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Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary. On this podcast, you’ll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups, and entrepreneurship.

Scott will discuss some of the lessons he’s learned over his own career, as well as have candid interviews with execs, celebrities, notable figures, and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas, and insights. He sits down with leaders and mentors and unpacks their stories to help pass those lessons on to others through both experiences and tactical strategies for business professionals, entrepreneurs, and everyone in between.

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Scott D. Clary
Scott D. Clary

Published in Scott D. Clary

A newsletter by Scott D. Clary discussing mental models, performance, business and entrepreneurship.

Scott D. Clary
Scott D. Clary

Written by Scott D. Clary

👋 scottdclary.com | Host @ Success Story Podcast 🎙️ | I write a newsletter to 321,000 people 👉 newsletter.scottdclary.com

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