Our attempt at fixing investor discovery

Rajat Goyal
Scoutraise
Published in
2 min readNov 28, 2021

Why is it broken?

  • There are 1000s of investors but startups find only the top few to pitch, most investors except a few (YC, Techstars, Sequoia, Tiger, etc.) Don’t get to see good deals, which is not optimum for both parties.
  • There is a lot of wasted effort in talking to investors who are not active, who make 1–2 investments in years, or investors who do bigger or smaller check sizes than your needs.
  • Even with substantial capital in the market, for most founders, startup fundraising is still a game dictated by guessing the relevant investors from LinkedIn or google search and sheer luck of bugging the right person at the right time.

Founders who are great at problem-solving are not necessarily great at fundraising. We created Scoutraise with the simple goal of making this process better for all founders.

How do we make investor discovery better?

  • Use our cheque size, industry, seniority, and stage filters to find the most active investors in your industry, so you don’t waste your time talking to investors who are not fit for your round.
  • The activity score shown on the top right of each investor shows how active an investor is. Reach out to those investors first, as those are most likely to move fast.
  • To increase the probability of talking to the right investors, find similar investors to an investor that has invested in your competitor.

Apart from this, Pitch deck analytics helps you see which investors are really engaged and spent time reading your deck and the Fundraising CRM gives structure and metrics to track the pace and progress of your fundraise. More on these later.

Sign up to try Scoutraise for free.

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