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Steal Your Competitor’s Marketing Playbook
A beginner’s guide to using web scraping to uncover the secrets behind their social media ads.
Ever feel like you’re shouting into the void with your social media ads while your competitors seem to have a direct line to your customers? It’s a frustrating feeling, and one I’ve seen countless times.
What if I told you they’re leaving a trail of digital breadcrumbs for you to follow, clues that can illuminate their entire marketing playbook? Their ads aren’t just ads; they’re your ticket to becoming a marketing detective.
After five decades in the tech world, from government IT systems to running my own company since the dial-up days, I’ve learned one crucial lesson: the best data is often hiding in plain sight.
You just need the right tools to see it. Today, one of the most powerful tools in our digital detective kit is web scraping. It’s the modern magnifying glass for dissecting what your competition is doing, ethically and effectively.
What exactly is web scraping? (hint: it’s not as shady as it sounds)
When people hear “web scraping,” they sometimes picture something out of a spy movie. The reality is far less dramatic and infinitely…
