Sustainability in a complex market: How Script Network makes money
In the dynamic and ever-evolving landscape of the digital media industry and crypto, achieving sustainability while effectively generating revenue is a challenge that many businesses grapple with. One of the things that was at the forefront of our development since the first line of code was written, was to ensure we were sustainable, whether BTC was at $500,000..or at $5. Today we break down how Script Network, (without any sole reliance on selling treasury tokens), is sustainable. Sustainable businesses within the crypto industry is critical — purely because a model that generates revenue off chain can then be used to buy back tokens to burn, spend on further development and marketing. No part of Script Networks plans for growth relies on the percieved value of SCPT / SPAY.
Video Advertising: Elevating Revenue through User-Centric Approach
Central to Script Network’s revenue model is its implementation of video advertising. By seamlessly integrating video ads on channels — Script TV creates an uninterrupted a viewing experience which is near identical to traditional TV, with cool features like tokenized rewards, live chatting and content clubs. Simply, world class publishers pay Script Network to advertise on its TV platform, and we take a % from that, in dollars. This approach ensures that advertisers can effectively reach their desired audience while enhancing the overall content consumption experience for users.
Why it's sustainable: The platform / business generates revenue as long as users watch the platform. This revenue, will of course grows at scale both from ad optimisation, and through user growth.
Marketplace Trading: Fostering Monetization Opportunities
Script Network has further diversified its revenue streams by offering a marketplace trading platform. This platform is where users can buy and sell ScriptGlass, Glasspasses, and all other content related NFTs from Script Network and video partners. This platform enables users to exchange digital assets, collectibles, and merchandise related to the network’s content. In return, Script Network collects a modest % fee on each transaction. This fee not only sustains the network’s operations but also empowers content creators and traders by providing them with a platform to monetize their creations.
Why its sustainable: Although the NFT market is suffering from very low volume — ScriptGlass is mandatory to the reward mechanism — meaning trading always needs to take place. Beyond this, content partners will exclusively use the Script Network marketplace which is directly connected to the platform experience.
Transaction Fees: Embracing Innovation and Security
The adoption of blockchain technology is a hallmark of Script Network’s commitment to innovation. Transactions on the platform are secured and facilitated by blockchain, and the accompanying transaction fees contribute to the network’s revenue. Transactions include all that interact with the platform, trading, and using other dApps.
Why it's sustainable: Script Network, and its blockchain will grow as the video industry continues to migrate to web3 (studios, content partners, developers). As this happens, and with each partner, strengthens the usecase of Script Blockchain and brings the network closer to its long term vision of leading the next wave of film and television.
Video Delivery Network: Catering to Enterprise Clients for Sustainable Growth
Enterprise clients seeking a reliable video delivery network partner turn to Script Network, further diversifying its revenue sources. These clients pay a fee to access Script Network’s robust infrastructure, ensuring high-quality content delivery to their audiences. This symbiotic relationship not only generates revenue for Script Network but also positions the company as a trusted partner in the corporate landscape. Script Network has developed original SDKs and video toolsets which can save companies up to 80% on their storage, transferring and transcoding through video.
Why its sustainable: Enterprises will make use of Script Network APIs, SDKs and video delivery services via purchasing tokens with dollars. Both creating a sustainable flow of fiat funds, and further utility and buy pressure.
Premium TV
Enhancing User Value through Exclusive Content
Script Network recognizes the significance of providing a premium viewing experience. Script TV will be forever free in general, but users who wish to remove ads, or watch super premium channels, can do through paying a monthly fee. Through the offering of premium TV channels featuring exclusive content, the network attracts subscribers who are willing to pay a premium subscription fee. This strategy not only bolsters revenue but also underscores Script Network’s commitment to providing top-tier content and services to its user base.
Why it's sustainable: Premium TV acts as a value add to the Script Network platform, with an average of 3% of TV platform users paying for the premium no ad / enhanced TV experience. Like many of the other features, this is available only through SCPT token purchasing.
White Label Decentralized TV Platform Development: Collaboration for Mutual Gain
In an industry marked by constant change, Script Network’s approach to white-label decentralized TV platform development for studios stands out. This unique service empowers studios to have their customized streaming platforms built upon Script Network’s technology. In exchange, studios pay for this service as a one off fee, providing Script Network with both revenue and expanded industry reach.
Why it’s sustainable: Studios and platforms, as the space becomes more congested, will need to lower their costs. The addition of more studios and TV platforms on Script Blockchain is of benefit to the ecosystem, and thus, strengthens the value prop of Script Network.
Custom Advertising Solutions: Tailoring Strategies for Brands
Recognising the diverse needs of advertisers, Script Network goes beyond conventional advertising. It offers custom advertising solutions that cater to the specific requirements of brands. This includes branded ScriptGlasses, image ads and custom longer ads (up to 5mins — only platform in the world with this flexibility). Advertisers seeking personalized campaigns pay for tailored strategies, further enriching Script Network’s revenue streams. This also can be a game changer from specifically placing ads on respective channels, during certain times of the day. Why it’s sustainable: Video advertising is on signficant rise and whilst crypto companies and smaller companies struggle even to get approval with web2 ad networks — Script Network is decentralised, providing a faster, streamlined, customisable service — Paid in SCPT. As more channels and users join the platform, so, duly, will advertisers.
A Synergy of Sustainability and Revenue Generation
Script Network’s success story is a testament to its ability to harmonize sustainability and revenue generation. Through strategic diversification of income streams and an unwavering commitment to enhancing user experiences, the network has secured its position in the competitive digital media landscape. In an era where environmental consciousness and financial growth are paramount, Script Network shines as an exemplar of how innovation and sustainability can coexist harmoniously. The exciting part is that this is just some of the plans in place, with so much more in store as the ecosystem continues to grow and the core contributors continue to innovate.
In conclusion, Script Network’s multifaceted approach to revenue generation showcases the company’s acumen in navigating a complex market. By harnessing technology, embracing diversity in revenue streams, and placing users at the core, Script Network sets a precedent for sustainable growth. As the digital media industry continues to evolve, Script Network’s model offers a blueprint for companies aspiring to thrive both financially and environmentally.
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About Script Network
The Script Network is a video-based blockchain protocol focused on decentralized storage and 24/7 live content. Script Networks products include Script TV, GameFi NFTs, and multiple other dApps currently being built on-chain.
Script TV, (one of the core services of the Script Network protocol), is a free-to-air live television platform. It features countless channels and offers diverse movies, sports, documentaries, and news content, all of which earn rewards whilst watching content. Script Networks watch to earn elements that allow users to develop and grow to enhance their NFTs through GameFi mechanisms.
