No One Knows

Esteban Valdez
Aug 23, 2017 · 1 min read

No one knows what they’re doing. It’s the dark and unspoken secret in all things creative.

No one knows what makes a hit show.

No one knows what sells.

No one knows how much money it will cost to produce an idea.

No one knows how long it’ll take either.

No one knows what’ll happen in the next three years let alone the next three days.

Random executive making a decision — also, Shrugging Grandpa

It’s all a big fat educated guess, but there really is no wrong or right way to go about getting an idea from point A to point B.

There are methods and schools of thought, but they’re just tools. Use what works. No one knows what they’re doing.

It’s all just made up to begin with.

Script To Screen

“Script to Screen” (STS) is a monthly blog on the Art and Business of Animation, and general thoughts on the animation industry at large. Formerly the official blog of the animation studio, Echo Bridge, STS, is now its own independent platform.

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Esteban Valdez

Written by

A 20-year practitioner of hand drawn animation, creating and producing 2D animated content for various media platforms. Founder of Echo Bridge.

Script To Screen

“Script to Screen” (STS) is a monthly blog on the Art and Business of Animation, and general thoughts on the animation industry at large. Formerly the official blog of the animation studio, Echo Bridge, STS, is now its own independent platform.

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