Unraveling the Herogram: Placing Archetypes in the Narrative

Juan Álvarez
ScriptCraft
Published in
3 min readFeb 28, 2024

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Crafting a captivating story is a complex journey that involves not only plot and themes but also the careful interplay of characters and key moments. Herogram, a powerful methodology for story construction, offers a flexible framework for strategically placing archetypes within the narrative. In this article, we will explore how Herogram can be utilized for this purpose, adapting to the protagonist type, plot, and theme.

Image: Map of Archetypes according to Juan Álvarez, creator of Herograma

Understanding Archetypes

Before diving into the strategy of archetype placement, it’s crucial to understand who these characters are and what roles they play in the story.

  • The Mentor: Offers guidance and wisdom to the protagonist on their journey.
  • The Guardian: Presents challenges and obstacles the protagonist must overcome to achieve their goal.
  • The Herald: Announces the call to adventure that triggers the protagonist’s story.
  • The Shapeshifter: Represents ambiguity and betrayal, challenging the protagonist’s perceptions.
  • The Shadow: Embodies the dark aspects and inner conflicts of the protagonist.
  • The Ally: Provides emotional support and practical help to the protagonist on their quest.
  • The Trickster: Adds comic relief and lightness to the narrative in moments of tension.

Archetype Placement Strategies

  1. Identifying the Protagonist

The first step is to understand the type of protagonist that will guide the story. Are they a classic hero seeking adventure, an antihero tormented by their inner demons, or a protagonist seeking redemption? This understanding will inform which archetypes are most appropriate to accompany the protagonist on their journey.

  1. Mapping the Plot

Each plot has its own tension curves and critical moments. Archetypes can be strategically placed to intensify conflict, challenge the protagonist, and maintain the reader’s or viewer’s interest throughout the story. For example, the Guardian might appear at the beginning to establish the first obstacles, while the Shadow can emerge in the second act to confront the protagonist with their inner fears.

  1. Reflecting the Theme

Archetypes can also reflect the underlying themes of the story. If the narrative is about the power of love and friendship, the Ally could play a crucial role in providing emotional support to the protagonist. On the other hand, if the story explores the struggle between good and evil, the Shadow could personify the dark forces the protagonist must face.

Integration with the Hero’s Journey Moments

Imagen: The 9 moments of Herogram by Juan Álvarezgen:

The Herogram presents a series of moments that can be leveraged to introduce and develop archetypes effectively:

  • Moment 1 (Ordinary World): Introduction of the main archetypes and establishment of the protagonist’s world.
  • Moment 4 (Threshold): Encounter with the Guardian and confrontation with the first challenges.
  • Moment 5 (Refusal of the Call): Appearance of the Shadow and confrontation with the protagonist’s inner fears.
  • Moment 8 (Transformation): Climax of the story where the archetypes reach their full potential and challenge the protagonist decisively.
  • Moment 9 (Reward): Final transformation of the protagonist, influenced by the interaction with the archetypes.
Image: Non-linear narrative use of Herogram by Juan Álvarez, where the possible work routes for the creation of a story are evident.

Strategically placing archetypes in the narrative is fundamental for creating a rich and compelling story. Herogram offers a flexible framework that adapts to a variety of genres, protagonists, and themes, allowing writers to explore new narrative and emotional dimensions. By understanding the roles and importance of each archetype, writers can maximize the potential of their stories and captivate their audience from beginning to end.

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Juan Álvarez
ScriptCraft

Autor, filósofo y especialista en narrativa, creatividad, pensamiento disruptivo, y líder en servicios creativos. Story-Coach, guionista y marketer digital.