The Scuba Diving Industry by the Business of Diving Institute (BODI)

Dive Industry Strategy | Dive Professional Career

I once attended a business seminar where the speaker began his presentation with a statement I’ll always remember: “A satisfied customer may tell some of his friends about you, but an unsatisfied customer will tell all of his friends.” It’s hardly a secret that the key to success in any…

Survey | Dive Industry Statistics | Scuba Diving Market Data

Survey: Evaluating entry-level scuba diving experiences to help the dive industry improve. Is there consistency in the quality of the experience? Does it matter?

Photo by Alexander Ström on Unsplash
Seeking Discover Scuba Diving participants and certified Open Water Divers (or equivalent) to participate in a survey on their experience being introduced to scuba diving. Please answer even if you have continued your training afterward.

Recently, on a Dive Locker podcast with Tec Clark, we discussed ways for scuba diving…

DIVE INDUSTRY STATISTICS | SCUBA INSTRUCTOR JOBS & CAREER

Differences in dive professionals' income, based on the instructor’s gender, location, training agency affiliation, experience, age, and more.

Laguna Beach, CA, photo by Oxana Melis on Unsplash

Through 2021, Scubanomics conducted a worldwide survey of scuba diving instructors. This is the third part of the survey result analysis.

First, let’s recap.

In the first article, we presented the “economics” of being a recreational dive instructor compared to a technical diving instructor. …

Dive Industry Statistics | Market Data

Entry-level open water certifications rebounded in the USA in Q2 & Q3 but are still below pre-pandemic levels.

Photo by Nariman Mesharrafa on Unsplash

After a disastrous 2020 and a rough start to 2021, the last 6 months (April to September of 2021) have shown us that there may be light at the end of the tunnel.

Let’s recap, starting at the beginning of the year.

Scuba Diving Certifications in Q1: January to March

In the first quarter of 2021, we witnessed…

Dive Industry Statistics | Scuba Instructor Jobs & Career

The “economics” of the dropped-out scuba diving instructors. Their reasons. Their profile.

Photo by Aleksandra Boguslawska on Unsplash

Throughout 2021, Scubanomics conducted a worldwide survey of scuba diving instructors. In the first article, we presented the “economics” of being a recreational dive instructor in comparison to a technical diving instructor. You can read that first part of our analysis here:

In this second part of our dive instructor…

Scuba Diving Industry Editorial | Dive Professional Career

The role of standards & procedures, quality assurance, and dive instructors in keeping scuba divers alive.

Photo by Jessica Rigollot on Unsplash

You’re at a dive site with student divers. At the beginning of your dive, you notice that another dive instructor left a student unattended at the bottom of the ocean. You know it’s the first certification dive for that diver because you heard their briefing on the boat. You keep…

Dive Industry Strategy | Structure | Editorial

Can there be a balance between online learning being a profit center for dive training agencies and a simple promotional tool for everybody else?

Photo by Sara Kurfeß on Unsplash

The dive industry is complex. Operating a dive center is like managing six businesses under one roof, one of which is a school teaching scuba diving.

A typical dive certification course includes three segments: theory, pool practice, and open water diving. …

Scubanomics

The Scuba Diving Industry by the Business of Diving Institute (BODI)

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