About Us

Scubanomics & The Business of Diving Institute

What is there to say about us?

We’re passionate about going beyond the passion for scuba diving.

The dive industry is a fun one, full of passionate scuba divers, divemasters, and dive instructors. All that is needed is adding a bit more business skills to these outstanding diving skills.

About The Business of Diving Institute

The Business of Diving Institute (BODI) is the brainchild of Darcy Kieran. It started in September 2000, shortly after Darcy purchased his first dive shop. At the time, he was in charge of sales for the largest division of a multi-billion dollar international transport company, and he could not understand the lack of training available to his dive store staff. There were numerous dive training agencies ready to support teaching scuba divers and dive instructors, but nobody was providing sales and management training — or any other form of staff training — tailored to the dive industry. It’s to address this issue that The Business of Diving Institute was born.

About Scubanomics

Scubanomics is a project of the Business of Diving Institute to help with the propagation of useful information on the dive industry, including market data and statistics, dive industry analysis, and dive businesses analysis. Scubanomics is also a platform to discuss new business strategies to bring the scuba diving industry to the ‘next level.’

Scubanomics’ goals in the dive industry are to help with providing enhanced value to divers at a lower cost, making scuba diving more appealing to non-divers, and finding unexplored paths to growth — while championing consistency in the quality of the experience to increase customer satisfaction and reduce the dropout rate.

About Darcy Kieran

In the dive industry, Darcy worked in retail, wholesale, and eCommerce. He’s been a Course Director and scuba diving Instructor Trainer with numerous dive training agencies. He owned/managed dive shops, dive resorts, and charter boats in Canada and the USA. He’s been on the Board of Directors of DEMA. He brings with him valuable experience from other industries, including sporting goods manufacturing, radio & TV broadcasting, railroads & transportation, digital marketing agencies, and education. Darcy is an engineer, radio announcer, and author. You may reach Darcy on LinkedIn and Twitter.

What’s Next?

Contact us with all your questions, ideas, and feedback.

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Continue reading: Scubanomics Table of Content.

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Passion led us to scuba diving. Now what?
Scubanomics

News & editorials for the scuba diving industry. Scuba diving market data & statistics. Business analysis. Innovation-fueled strategies for growth. Dive store management. Your career as a dive professional.

Business of Diving Institute

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Be our ‘dive business buddy’! Visit www.medium.com/scubanomics — Scubanomics by the Business of Diving Institute (BODI)

Scubanomics

News & editorials for the scuba diving industry. Scuba diving market data & statistics. Business analysis. Innovation-fueled strategies for growth. Dive store management. Your career as a dive professional.